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Welcome to Index 2012

Toronto’s Gay & Lesbian Business Directory


From the publishers of Xtra, Canada’s largest gay and lesbian newspaper, comes Index — Toronto’s most widely read business directory for the gay and lesbian community.

Index is your opportunity to let Toronto’s gay and lesbian community know that you want their business. By purchasing a listing or advertisement in Index, your company, organization or community group becomes part of a valuable resource that will be used by consumers year-round.


Introduction & Circulation


With more than 27 years of working in the community, Xtra has built a solid reputation as an expert in publishing to Toronto’s gay men and lesbians. The same team that works on Xtra is in place to sell, design, print, market and distribute Index. Because of this, you can expect a solid product backed by people with an excellent track record in client services, quality and meeting deadlines.

With 76,000 readers every two weeks, Xtra is very much in touch with the community on a continual basis and is highly visible thanks to its enterprising distribution plans and dedication to community events. Because of its association with Xtra, Index will be viewed as the authoritative business directory by its intended audience and fully embraced by Xtra’s readers.


One key advantage of advertising in Index is that an effective, extensive distribution system for the directory is already in place. A total circulation of 80,000 copies will hit the Toronto market. 40,000 copies, reaching 76,000 readers, will be distribted in Xtra in May 2012 and an additional 40,000 copies, reaching 76,000 readers, will be distributed in November 2012. .




Thanks to the quality we will invest into Index, this gay and lesbian directory is something that won’t simply be tossed away by a reader. Index is intended to be kept and continually referred to during the year by readers as they would a phone book or a reference guide — making your investment into a listing or ad valuable well beyond the initial printing of Index. Index is printed in full-colour on white gloss stock. Perfect-bound and finished with a laminated glossy cover, Index is a publication that will be eye-catching enough to be picked up and sturdy enough to be kept and displayed.


COMPETITIVE PRICING! Whether you are looking for a simple listing or a full-page ad, competitive pricing is key to making advertising to the gay and lesbian market attainable. The advertising rates for Index are the best value you will find.

FREE COLOUR! All Index ads are provided with full colour — free of charge, allowing you to create bright, attractive advertisements.

FREE WEB PRESENCE! Your Index listing will appear online at www.Indexdirectory.ca free of charge, reaching new online audiences and providing a convenient web resource for directory users.

FREE LISTINGS SUPPLEMENT! As a special bonus, Xtra will print Index listings in EVERY edition of Xtra. This special Index page in Xra readers 76,000 reader every 2 weeks. 


Reaching out to the gay and lesbian market through a product made especially for them — such as Index — has proven to be the most effective way to reach this target audience. By getting your listing and ad in Index, your organization will be making a statement that your business is gay friendly. That gesture will result in loyal customers and clients. The gay and lesbian community is very much worth the effort. For example, in a 2009 study conducted with Leger Marketing, Xtra discovered that its readers have an average household income of $72,800 — that’s 53% more than the average Canadian household! Furthermore, 70% of Xtra’s readers look to Xtra to locate gay friendly businesses and services – so the need is there!

Ad Rates & Sizes


Standard Listing – $150

Includes: Business name is in bold, one line of descriptive text (approximately 10 words), address, phone number, e-mail address and website address

Enhanced Listing – $206

Includes: All the features of the standard listing with the option to have an additional six lines (approximately 60 words) of text for description

Display Advertisements

Value Added Note: A free standard listing is granted with the purchase of any advertisement. An upgrade to an enhanced listing costs $40.00.

Full colour is granted on all ad purchases, free of charge.

1/16 Page – $301
1/8 Page – $463
1/4 Page (Horizontal & Vertical) – $664
1/2 Page (Horizontal & Vertical) – $1133
Full Page With Borders – $2059

Premium Ad Placements

Opening Right Hand Page, Full Page With Borders – $3908
Opening Right Hand Page, Full Page With Full Bleed – $4114
Inside Back Cover, Full Page With Full Bleed – $4913
Inside Front Cover, Full Page With Full Bleed – $5359
Outside Back Cover, Full Page With Full Bleed – $6699

Note: All rates apply to the November 2011 version of Index only.

2012 Booking & Artwork Deadlines

Wed, April 18: Last day to book an ad or listing

Wed, April 25: Last day to submit artwork and text for ads and listings

Thu, May 17: Index will be launched in the GTA, starting with the delivery of Index in every copy of Xtra. Distribution throughout the city will commence from that day forward.

Art & Technical Specifications


Digital Artwork Requirements

PLATFORM: Macintosh

FILE FORMAT: All artwork should be supplied in a press ready PDF or PDFX-1a format. Please ensure all fonts are embedded, colour images are in CMYK mode and the PDF is correct size of the ad. No printer/crop marks. Allow for bleed when necessary. TIFF, Hi-res JPEG and EPS files are also accepted.

Artwork must be submitted in CMYK format

Line Screen: 150 lpi

Optimal Image Resolution: line art 600-1200 dpi; grays/colour 300 dpi min

Submitting Your Artwork

Please review the Art & Techinical Specifications before sending your artwork. Once you’re ready, send your artwork files by:

EMAIL: indexads@xtra.ca

MAIL or DROP OFF to the Xtra office:
Index Art
c/o Xtra,
2 Carlton St, Suite 1600
Toronto ON
M5B 1J3

FTP SITE: For instructions, contact Cassidy Phillips at (416) 925-6665, xt 214

Agreements, Payment & Policies

Advertising Agreements & Payments

Orders must be confirmed by a signed advertising agreement specifying all ad insertions, the release date, and total contracted costs for space or placement. Without pre-approved credit, payment is required for each insertion in Index, and is due immediately upon signing of the contract.

Credit terms are available on approval. Ask your representative for a credit application form. Terms of payment are 14 days net from the date of invoice for credit-approved customers.

Policy Guidelines

Guidelines on advertising imagery are available on request.

For further information on advertising in any Pink Triangle Press publication contact your advertising representative.

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