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Welcome to Index 2010
Toronto’s Gay & Lesbian Business Directory
From the publishers of Xtra, Canada’s largest gay and lesbian newspaper, comes Index — destined to be Toronto’s most widely read business directory for the gay and lesbian community.
Index is your opportunity to let Toronto’s gay and lesbian community know that you want their business. By purchasing a listing or advertisement in Index, your company, organization or community group becomes part of a valuable resource that will be used by consumers year-round.
Introduction & Circulation
Reputation
With more than 25 years of working in the community, Xtra has built a solid reputation as an expert in publishing to Toronto’s gay men and lesbians. The same team that works on Xtra is in place to sell, design, print, market and distribute Index. Because of this, you can expect a solid product backed by people with an excellent track record in client services, quality and meeting deadlines.
With 76,000 readers every two weeks, Xtra is very much in touch with the community on a continual basis and is highly visible thanks to its enterprising distribution plans and dedication to community events. Because of its association with Xtra, Index will be viewed as the authoritative business directory by its intended audience and fully embraced by Xtra’s readers.
Reach
One key advantage of advertising in Index is that an effective, extensive distribution system for the directory is already in place. The directory will be distributed in 40,000 copies of Xtra in May 2010, reaching 76,000 readers. In addition, 10,000 additional copies of Index will be independently distributed throughout GTA stores, shops, clubs and restaurants using Xtra’s established and expanding circulation lines, for a total circulation of 50,000 copies. While a mass launch of Index will occur in the spring of 2010 (well in time for the Pride season), additional copies will be continually distributed in the city as the year goes on so that newcomers and visitors will all have a chance to get their copy of this valuable business directory.
Quality
Thanks to the quality we will invest into Index, this gay and lesbian directory is something that won’t simply be tossed away by a reader. Index is intended to be kept and continually referred to during the year by readers as they would a phone book or a reference guide — making your investment into a listing or ad valuable well beyond the initial printing of Index. Index is printed in full-colour on white gloss stock. Perfect-bound and finished with a laminated glossy cover, Index is a publication that will be eye-catching enough to be picked up and sturdy enough to be kept and displayed.
Value
COMPETITIVE PRICING! Whether you are looking for a simple listing or a full-page ad, competitive pricing is key to making advertising to the gay and lesbian market attainable. The advertising rates for Index are the best value you will find.
FREE COLOUR! All Index ads are provided with full colour — free of charge, allowing you to create bright, attractive advertisements.
FREE WEB PRESENCE! Your Index listing will appear online at www.IndexDirectory.ca free of charge, reaching new online audiences and providing a convenient web resource for directory users.
FREE LISTINGS SUPPLEMENT! As a special bonus, Xtra will print Index listings in an issue of the paper six months after the release of the 2010 directory. This special pull-out section in Xtra reaches 76,000 readers about your products but also allows you the opportunity to update your information to reflect any changes such as address, phone number and web page.
Results
Reaching out to the gay and lesbian market through a product made especially for them — such as Index — has proven to be the most effective way to reach this target audience. By getting your listing and ad in Index, your organization will be making a statement that your business is gay friendly. That gesture will result in loyal customers and clients. The gay and lesbian community is very much worth the effort. For example, in a 2004 study conducted with Ipsos-Reid, Xtra discovered that its readers have an average household income of $72,800 — that’s $25,200 more than the average Canadian household! Furthermore, 76% of Xtra’s readers look to Xtra to locate gay friendly businesses and services – so the need is there!
Ad Rates & Sizes
Listings
Standard Listing – $150
Includes: Business name is in bold, one line of descriptive text (approximately 10 words), address, phone number, e-mail address and website address
Enhanced Listing – $206
Includes: All the features of the standard listing with the option to have an additional six lines (approximately 60 words) of text for description
Display Advertisements
Ask us about early bird booking deals!
Value Added Note: A free standard listing is granted with the purchase of any advertisement. An upgrade to an enhanced listing costs $40.00.
Full colour is granted on all ad purchases, free of charge.
1/16 Page – $301
1/8 Page – $463
1/4 Page (Horizontal & Vertical) – $664
1/2 Page (Horizontal & Vertical) – $1133
Full Page With Borders – $2059
Full Page With Full Bleed – $2266
Premium Ad Placements
Opening Right Hand Page, Full Page With Borders – $3908
Opening Right Hand Page, Full Page With Full Bleed – $4114
Inside Back Cover, Full Page With Full Bleed – $4913
Inside Front Cover, Full Page With Full Bleed – $5359
Outside Back Cover, Full Page With Full Bleed – $6699
Note: All rates apply to the May 2010 version of Index only.
2010 Booking & Artwork Deadlines
Mon, Apr 7: Last day to book an ad or listing
Wed, Apr 14: Last day to submit artwork and text for ads and listings
Thu, May 20: Index will be launched in the GTA, starting with the delivery of Index in every copy of Xtra. Distribution throughout the city will commence from that day forward.
Art & Technical Specifications
Production Services
Design rate $66/hour, minimum $42 per ad.
Digital Artwork Requirements
PLATFORM: Macintosh
FILE FORMAT: All artwork should be supplied in a press ready PDF or PDFX-1a format. Please ensure all fonts are embedded, colour images are in CMYK mode and the PDF is correct size of the ad. No printer/crop marks. Allow for bleed when necessary. TIFF, Hi-res JPEG and EPS files are also accepted.
Artwork must be submitted in CMYK format
Line Screen: 150 lpi
Optimal Image Resolution: line art 600-1200 dpi; grays/colour 300 dpi min
Submitting Your Artwork
Please review the Art & Techinical Specifications before sending your artwork. Once you’re ready, send your artwork files by:
EMAIL: indexads@xtra.ca
MAIL or DROP OFF to the Xtra office:
Index Art
c/o Xtra,
491 Church St, Suite 200
Toronto ON
M4Y 2C6
FTP SITE: For instructions, contact Erin Booth at (416) 925-6665, xt 214
Agreements, Payment & Policies
Advertising Agreements & Payments
Orders must be confirmed by a signed advertising agreement specifying all ad insertions, the release date, and total contracted costs for space or placement. Without pre-approved credit, payment is required for each insertion in Index, and is due immediately upon signing of the contract.
Credit terms are available on approval. Ask your representative for a credit application form. Terms of payment are 14 days net from the date of invoice for credit-approved customers.
Policy Guidelines
Guidelines on advertising imagery are available on request.
For further information on advertising in any Pink Triangle Press publication contact your advertising representative.